Our division
Fresh Produce
Our Fresh Produce division in some key figures
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vegetable farmer members
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tonnes of fresh produce provided by our farmer members
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tonnes of Florette brand products sold worldwide every day
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processing sites in 10 countries
The packaged fresh vegetables market: the 1st range
On a daily basis, our vegetable farmer members are supported in their work by the Co-operative’s Vegetable FO, which helps them to improve their performance, proposes the implementation of environmentally friendly practices and invests in tools and processes to improve the value of their production.
Our Priméale brand mainly packages and markets carrots, lettuce, leeks and potatoes. It also offers asparagus, radishes, garlic, onions, shallots, cabbage, celery, turnips, etc. The brand also offers regional ranges such as carrots from Mont Saint-Michel or asparagus from the Landes.
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100,000
tonnes of vegetables provided by our farmer members
The fresh produce ready-to-use market: the 4th range
For over 35 years, the Florette brand, a forerunner in bagged salads, has been listening to consumers to offer varied and innovative ranges on the European market. In addition to its range of salads and raw vegetables, Florette also offers ready-to-eat fruit, healthy solutions for aperitifs, easy-to-cook vegetables and meal salads. Florette also works for restaurant chains such as McDonald’s.
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208,000
tonnes of Florette brand products sold worldwide each year
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18
production sites in 4 countries
The soups and fresh purées market: the 5th range
Since September 2024, the Florette brand has been expanding its range to include purées, prepared vegetables and soups, which were previously marketed under the Créaline brand. Florette continues to bring out the best in the vegetables grown by our market gardeners in its tasty, natural soups and purées, using 100% natural ingredients to offer consumers the very best vegetables every day of the year.
Fresh, ready-to-eat solutions, purées and ready-cooked vegetables, in generous new formats, make it easy to get back in touch with the great taste of vegetables.
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1
processing site based in Lessay (Normandy)
An internationally oriented sector
Our Fresh Produce division is expanding internationally, in Europe, where it now generates half of its sales.
With its production and processing sites across Europe, Agrial’s Fresh Produce division is a major player in the fresh vegetable market. In 2022, it marketed 746,000 tonnes of fresh fruit and vegetables through supermarkets, out-of-home catering and food services.
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746,000
tonnes of vegetables sold in 2022
Our sustainable development commitments
Since 2019, our Fresh Produce division has been committed to reducing the environmental impact of its packaging, with the 3R Policy (Reduce, Recycle, Reuse) which is based on the principles of eco-design and circular economy.
In terms of reduction, we are now very proud to announce that we have reached the significant milestone of 1,000 tonnes of packaging saved!
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1,000
tonnes of packaging saved since 2019
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i.e. 2,000
tonnes of CO2eq reduction in emissions
Sector
brands
Discover the brands of our Fresh Produce division, which offer millions of consumers delicious products every day in the supermarket, restaurant and food service channels.
