A few months ago, Agrial launched a new “FAF” (‘Fabrication d’Aliments à la Ferme’ – Farm Food Manufacturing) chain which today brings together 13 pork farmermembers . Characterised by a strong link to the soil and called “Dans nos fermes” (In our farms), this channel aims to promote a more resilient agricultural model and to enhance the commitment to virtuous breeding and cultivation practices.
Downstream, this approach took shape in 2022 with the launch of the “Les Bonnes Canailles” brand, marketed in the self-service section of large and medium-sized stores. 13 references are offered, produced by the companies Brient, Tallec and La Bresse and marketed by La Maison des Charcutiers. A strong symbol of the Co-operative’s ambition in animal production and quality sectors!
