Delivering growth
to power our ambitious plans

No co-operative can exist without a unifying, spirited and ambitious co-operative project. It is this belief that we want to put to work for the benefit of all our farmer members by implementing the Horizon 2025 plan in such a way that everyone feels engaged in contributing to a meaningful collective process.

The mission we have set ourselves for the period to 2025 is to engage in a continual process of improvement in the way we meet consumer demand for food. Given the rapid pace at which consumer expectations are changing and today’s widespread public distrust of food products, it is essential that we succeed in this challenge if we are to ensure the long-term future for our farmer members and their businesses.

In today’s volatile and rapidly changing economic and competitive landscape, operational excellence is a central challenge that requires us to maximise efficiency at every link in our value chain, from farm to fork.

In today’s constantly changing world, this is a fundamental goal. We are convinced that innovation is driven equally by internal and external talent, and it is this dual source of inspiration that powers a structural impetus in which innovative projects combine with a no-nonsense Group-wide commitment to greater innovation. We must all allow our innate curiosity to drive our ability to innovate.

Consumer expectations are now changing at an unprecedented rate as new societal and environmental challenges emerge. These changes pose very real challenges for our business activities, which are by nature long term, but at the same time bring with them new opportunities for our co-operative model.

If working to feed others is one of the most worthy of vocations, making this life choice means entering into an equally significant daily commitment. The commitment shown on a daily basis by our farmer members and employees put us at the very heart of this reality. That is why our Co-operative Group needs to attract the best people, take good care of them, and be able to offer them meaningful careers with real opportunities for professional and personal development.

For a co-operative company like ours, which extends all the way from field to fork, the need to promote sustainable development is clear. It has always been a central unifying thread running through all our plans and developments, and is now structured around a continual improvement process integral to our strategic plan.